Creative Email Content Ideas to Boost Retention

Customer retention is vital for businesses with much research literature now available and in most cases, is regarded as an indicator of acquisition performance, but factors influencing it have rarely been studied in the serial acquirer context. Customer experience has drawn a great deal of attention from scholars and business practitioners in the past few decades. 

Successfully designing and providing customers with an optimal experience has become a central priority for marketing theory and practice. Customer experience plays a key role for firms in creating a sustainable competitive advantage and building good customer relationships The objective of this research is to determine the factors associated with 

customer retention. I presented a literature study using systematic literature review of relevant publications and as a result of this process, 19 articles are included and then examined the bibliographical references to check the validity of the inquiry and to avoid any potential omissions. I identify several variables that affect by customer retention. Abandoned cart: 

Working in tandem with the abandoned cart email

sending an SMS text message can serve as a last reminder before the cart expires. You never want to overburden the customer—or, worse, annoy them—so the content between the channels should vary. Browse abandonment: SMS browse abandonment messages are a great way to reengage shoppers with timely, personalized, and conversational messaging 

encourages them to return to your website, either for the products they were browsing or for a similar product that might be better suited to their needs. Browse abandonment messages can offer financial incentives through a discount, showcase similar items, or ask questions that prompt the shopper to tell you more about what they’re looking for. Customer win-back: 

Inevitably, customers will drift away from some brands that they have bought from before. In order to win back a customer, a text message can provide a personalized discount offer onNew subscriber: It’s a big deal for a customer to provide their phone number and permission to use it. With this message, you can reward the customer by providing them with 

a discount Customer care Customers

desire access to customer service whenever and wherever they choose. Setting up a chatbot is a great way to automate this service. However, customers should always have the option of chatting with a live agent. Conversational flows: A conversational flow allows you to ask customers a series of questions and provide them with keywords to text back. From there, 

answer triggers a sequence of automated replies and recommended products that align with their personal preferences. This is a great way to have an engaging conversation while collecting valuable insight that helps to further personalize their experience. Holiday flows: Whether it’s Black Friday, the December holidays, or Valentine’s Day, the holidays are some 

of the most important, profitable events for e-commerce companies. Let subscribers know about sales and how they can take advantage of those sales before anyone else does. Transactional: A transactional message is used by a business to relay transactional information, such as order status, delivery, notifications, and more. Automated shipping and 

delivery texts perform very well

They often perform better than email for upsells, reviews, and loyalty programs.Drawing in new customers is critical for each brand, butTo engage with these customers, start by connecting your favorite email marketing platform, e.g. Klaviyo, to RetentionX. Make sure to select Segments to add to your contact profiles. Thereby, you have your insights where your 

marketing team needs them. Unlike traditional subscriber lists, segments are dynamic, meaning they grow as customers meet the segment conditions, and shrink when they no longer meet them. Use your customer segment information to create audiences which target your overdue customers,reaching them at the right time. the basis for sustainable growth is to 

keep customers coming back - ultimately producing loyal customers. The numbers don’t lie: It costs 5 to 25 times more to acquire a customer than to retain one. Through effective retention strategies, you can convert a firsttime buyerinto an ambassador of your brand. The best way to assess the effectiveness of your retention strategies is to measure the Lifetime Value of 

Conclusion

your customers. Of course, there are various factors that influence the  but for sure customer retention is one main driver. A 5% increase in retention leads on average to 95% higher profit. The key ingredient for a growing LTV is understanding the needs and preferences of your customers. Once you understand what drives customers to buy from your 

brand, you can personalize their journey to keep them happy and coming back for more. At RetentionX, we've worked with hundreds of consumer brands to develop the most effective strategies forincreasing customerretention.When a customer adds a product to the cart at your online store but doesn't complete the purchase, that cart can be considered as an

abandoned cart. Sending automated abandoned cart recovery email reminders is the most effective and hassle-free method for making customers come back to the store and recover their abandoned carts.similar product that might be better suited to their needs. Browse abandonment messages the serial acquirer context. Customer experience has drawn