How AI is Transforming B2B Content Marketing
Professionals looking for a mix of business and lifestyle material (Bendoni & Danielian, 2019) will find Meta, a visually-oriented platform appealing. Testimonial videos on Meta can be made to highlight real-life events and triumphs, therefore displaying authenticity and trustworthiness. Including aesthetically pleasing components helps to increase involvement. Adapted to use Meta's visual strengths, case study videos provide a glimpse of the method of problem- solving and results.It is imperative to break apart difficult knowledge into easily comprehensible bits. The secret is to provide material that matches the platform's architecture and appeals to the intended demographic. Therefore, our research suggests that the choice of promotion channel mediates therelationship between content type and engagement, so offering insightful information for designing successful B2B PPC campaigns. Within a B2B each campaign channel has various audiences and demographics, hence the anal...